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The D-Day landing — when, on June 6, 1944, more than 160,000 Allied troops landed on the beaches of Normandy, France, to begin the operation that would liberate Western Europe from Nazi Germany’s control — was one of the most complicated military feats in history.

And even 75 years later, thanks in part to none other than Gen. Dwight Eisenhower, then supreme commander of the Allied Expeditionary Forces, some confusion continues to surround one of the few things about it that seems simple: the name.

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The most widely acknowledged explanation for why that event is remembered as “D-Day” is a straightforward one. The “D” stands for “day.”

“It simply signifies the day that the invasion will launch and puts all the timetables into play,” says Keith Huxen, Senior Director of Research and History at the National WWII Museum. The term H-Hour worked similarly, with “H” referring to the time on D-Day when the Allied troops hit the beaches. (H-Hour was 6:30 a.m. local time for the Normandy landings.) Used in combination with minus and plus signs, the term also designated the number of hours before and after an operation’s start time.

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It’s a question people have been asking since that very week. As Stephen E. Ambrose points out in D-Day, June 6, 1944, The Climactic Battle of World War II, TIME answered that question in the letters section of the June 12, 1944, issue:

That said, competing explanations do exist. In Paul Dickson’s War Slang: American Fighting Words and Phrases Since the Civil War, the author quotes a range of alternative explanations from the Encyclopedia of Word and Phrase Origins by Robert Hendrickson:

Of these meanings, Dickson believes one is the most rational explanation: “I think ‘disembarkation’ makes more sense because it was an amphibious assault,” he tells TIME. Amphibious assaults are operations carried out by naval ships landing troops at a hostile or potentially hostile shore. Dickson says he thinks the military was likely to have considered that “disembarkation” in deciding what to call the event because the military had a precedent of using terms that described actions.

“There was a point in 1940 when they started putting together an army and they had a first draft in anticipation of the Second World War — and that was called M-Day,” Dickson says; “M” stood for “mobilization.” In addition, men in the U.S. between ages 21 and 35 were required to register for the draft on Oct. 16, 1940 — which was referred to as R-Day, or “registration” day.

“R-Day for ‘registration’ day, M-Day for ‘mobilization,’ and that’s why I tend to think that D-Day stood for ‘disembarkation,’” Dickson says. “There was common military parlance, just give something a letter.”

Whether “D” stood for “day,” “disembarkation” or another word, the Allied invasion of Normandy was not the only D-Day in World War II. In fact, every amphibious assault had its D-Day. “There were D-Days all through WWII where we performed that operation, where we landed on the beaches in Morocco and in North Africa in 1942, we landed on the beaches in Sicily in 1943,” says the National WWII Museum’s Huxen.

So why when we say D-Day today, do we mean one particular day: June 6, 1944?

Among those landings, Normandy’s D-Day was the one that began the end of Nazi Germany’s control. It mattered so much that it kept a name that had originally been purposefully flexible.

Had the Allied troops failed, Huxen says, “democracy would’ve been completely stamped out and crushed across continental Europe.”

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Empathy is defined as“the feeling that you understand and share another person's experiences and emotions; and the ability to share someone else's feelings.”

Most have experienced this at different times throughout their lives, whether it was offering comfort to a co-worker who didn’t get a promotion or helping a colleague get to work after their car breaks down. These are actions done out of empathy, because we may have experienced something similar and understand how the other person might feel.

How does this apply to an entrepreneur?

Related: 5 Psychological Strategies for Building a Winning Team Culture

Empathy in business dealings, especially for the entrepreneur, are vital to maintaining sustainable success. Entrepreneurs are surrounded by people who they need to understand, from shareholders or investors, to employees and customers. When an entrepreneur is in tune with the perspectives and needs of these parties, the business will be strengthened. The connection provides the entrepreneur with insights to run their business optimally.

It is important that customers, employees, investors and stakeholders know that their interests are a priority. They need to know their voice matters. Therefore, the entrepreneur should demonstrate that the goals of the business are not just for the benefit of him or herself, but for all parties.

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Customers and employees

It’s important to take the time to talk with customers and employees and understand their view of the business. Employees are generally at the front line of a business, and customers are the source of profits, so understanding their experience is vital. When an entrepreneur takes the time to empathize with the concerns and insights of customers and employees, they can gain valuable information to piece into their strategy for bettering the business.

Another method that can be used to demonstrate empathy is the use of positive reinforcement within company interactions. Many businesses use punishment and negative consequences so employees behave in a particular way. However, showing appreciation through benefits, coaching and development, incentives and genuine rewards sends the message that the business simply cares about the people connected to it.

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Related: Are You Really Listening to Your Customers?

Profit is a byproduct of happy and loyal employees and customers.

Investors and shareholders

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Equally important is understanding the perspective of investors or shareholders. These parties have invested in an entrepreneur’s business and therefore have vested interests that need to be attended to. A successful entrepreneur will be proactive in this relationship by understanding where the other stands at all times and maintaining ongoing communication appropriate for the circumstances.

Fostering a better world

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The most successful entrepreneurs incorporate elements that aim to improve human relations and foster a positive image of the human spirit. To accomplish this, it’s important that a business has a vision for the future, and not just in profit projections. The company should have a greater purpose that takes into account relationships with their investors, employees, customers and the world in some aspect. When a business empathizes with a need in the world, it can provide a solution that meets the needs of many. A side effect of this are the large profits generated.

Showing empathy to the individuals connected with a business will go a long way toward growing a company’s name. It might be thought of as a business strategy, but it needs to be more than that. If a business doesn’t seem to have a deeper purpose in the grand scheme of things, it will not be able to maintain relationships with customers, employees or investors.

In this this day and age, the market is being overrun with businesses just out to make a buck. The companies that will last are those that make the effort to understand their employees, investors and customers, and give back to those who support them. The successful entrepreneurs will be those who practice empathy.

Related: What Not To Do: Lessons From 'The Wolf of Wall Street'